PROJECT: Original Logo Design
CLIENT: Independent Client
INDUSTRY: Clothing, Telluride Promotional Attire
CRAFTS APPLIED: Concept Generation, Illustration, Logo Design
TOOLS USED: Adobe Creative Suite, Procreate, Pencil & paper
This logo was designed to capture the wild and harsh sense of adventure that many Telluride locals possess. As a beloved catchphrase referring to the cold and occasionally intense conditions one navigates when living at elevation, this shirt was designed with a sense of strength and power matched with the self-deprecating hilarity of exaggeration.