PROJECT:  Original Logo Design

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CLIENT:  Independent Client

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INDUSTRY:  Clothing, Telluride Promotional Attire

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CRAFTS APPLIED:  Concept Generation, Illustration, Logo Design

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TOOLS USED:  Adobe Creative Suite, Procreate, Pencil & paper

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This logo was designed to capture the wild and harsh sense of adventure that many Telluride locals possess. As a beloved catchphrase referring to the cold and occasionally intense conditions one navigates when living at elevation, this shirt was designed with a sense of strength and power matched with the self-deprecating hilarity of exaggeration.